Belén Usero

Belén

Associate Professor

 

RESEARCH AREAS

  • Competitive Dynamics
  • Social media strategy
  • Enterpreneurship
  • Nonmarket strategy
  • Switching costs in telecomunications
  • Tecnology-based firms
  • Cultural industries
  • Family firms

SELECTED PUBLICATIONS

Journal Paper

Book Chapters

  • “Benchmarking mobile operators using DEA: An application to the European mobile markets”. En In Lee ed., Mobile Services Industries, Technologies, and Applications in the Global Economy. Hershey, PA: IGI Global. ISBN13: 9781466619395 (2012) (with G. Asimakopoulos)
  • “La estrategia de internacionalización de las multinacionales de países emergentes asiáticos”, Claves de la Economía Mundial, ICEX, Madrid, pp. 94-101. ISBN: 978-84-7811-704-8. (2010) (with J. Cenamor)
  • “The effect of nonmarket strategies in the European Mobile Telecommunications industry”, Handbook of Research on Telecommunications Planning and Management for Business, Hershey, PA: IGI Global. ISBN: 978-1-60566-194-0, pp.194-207.(2009) (with Z. Fernández)

 

OTHER RELEVANT INFORMATION