Joint Marketing Research Seminar V

Última actualización: 22/02/2010

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As part of the Master of Marketing of the Department of Finance and Marketing Research, INVESTMARK and the School of Economics and Business Administration of the Universidad Autónoma de Madrid hosted, last February 12th, the 5th Edition of the Joint Marketing Research Seminar.

This seminar, financially supported by the Comunidad de Madrid through its program HUM-0413, was held on January 12th, 2010, in the Conference Room of the School of Economy (Avda. Tomás y Valiente Cra. Colmenar Viejo Km.15 28049 Cantoblanco, UAM). For more information about this event, please contact us at

At 10.00 a.m. professor Morikazu Hirose, from Tokio Fuji University (Japan), presented “Mobile Couponing in Food Service Industry”.  Hirose is currently professor of Marketing, and his research interests lie in marketing communications, interactive media, and mobile commerce. He has published in international journals, including the Journal of Advertising, the International Journal of Advertising, and Tourism Management, and collaborated in supervising the adaptation of Marketing Management by Phillip Kotler. His research also appears in numerous publications and conference proceedings in Japan. He is currently finishing his Ph.D. at Waseda University.

One hour later, Nobutoshi Shimizu, from the University of Marketing and Distribution Science, was in charge of the conference “Behavior of Japanese Student in Online Community: Portability and Anonymousness”.

School of Economy and Business Administration, UAM

Shimizu holds the possition of Associate Professor of Marketing, and his research agenda includes online consumer behavior, youth community formation, and effects of new retailing formats. He has received the Excellent Research Award from the Yoshida Hideo Memorial Foundation for his research on a role of Avatar in virtual community. His work mainly appears in academic journals and conference proceedings in Japan. He was also a visiting professor at University of Vaasa, Finland.


Finally, at 12:30 p.m., Eunju Ko, from Yonsei University (Korea), talked about “Fashion Marketing Research: Trends and Directions”. After graduating from the Virginia Polytechnic Institute and State University, Professor Ko got a position as Associate Professor of Marketing at Yonsei University, in Seoul. Her research focuses on fashion marketing, cross-cultural marketing, and new technology. She has published extensively in international journals, such as International Marketing Review, Journal of Business Research, Psychology & Marketing, Industrial Marketing Management, Irish Marketing Review, and International Journal of Retail & Distribution Management, among others. She serves on the editorial boards of Journal of Business Research, Journal of Public Policy and Marketing, International Journal of Advertising, Journal of Advertising, and Journal of Korean Academy of Marketing Science. She is currently President of Korean Academy of Marketing Science.


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