Besides teaching and research, Mª Jesús has contributed to several reviews and academic associations. She has been the founder president of AEMARK (Spanish Association of Academic and Professional Marketing), and belongs to the publishing and writing boards of the Spanish Review of Marketing Research (REIM), ESIC Market, and Industrial Economy (EI).
She also acts as a consultant to a number of international congresses such as EMAC (European Marketing Conference) or Marketing Trends, and academic reviews like REIM, Review of Applied Economy, European Review of Management and Business Administration, Spanish Business Information, EI, and Management Research, among others.
In 2005, she organized the XVII Meeting of University Teachers of Marketing (EMARK).
In addition, from 1998 to 2001 Mª Jesús has been the Vice-dean of Academic Planning of the School of Economy and Business of the UAM, and the Faculty Deputy Provost, from May 2001 to April 2002. Nowadays, she is responsible for the PhD program of Research and Marketing Techniques, which is taught at the UAM.