The main research topic of this group has been the Services Marketing, mostly focused on the issue of Perceiving Quality, which is also the major topic of Ana María’s dissertation. Within this subject, her research has been embedded in two particular sectors: tourism and retail distribution.
Her works have been published in different Spanish and foreign journals, and have been discussed in diverse national and international congresses. As a researcher, she has also visited the University of Minnesota and the Universidad Autónoma of Madrid. As a result of her stay in the US, her work on Service Quality was strengthened, whilst her investigation in the UAM gave rise to her increasing interest in Marketing Distribution.
Ana María’s teaching, both in the first and second level of undergraduate studies, includes subjects of the area of Marketing and Market Research in three different institutions: the School of Economic Sciences and Business Administration of the University of Oviedo, and the School of Economic Sciences and Business Administration and the Law School of the Universidad Autónoma of Madrid.
With respect to the doctoral level, she has taken part, as a teacher, in the PhD program of Management of the University of Oviedo, and in the PhD program of Finance and Market Research (Research and Marketing Techniques) of the UAM.
In addition, she has collaborated in teaching summer courses, postdoc subjects, and non-regulated learning programs in different universities: Autónoma of Madrid, Cantabria, Jaume I of Castellón, University of La Rioja, León, Oviedo, País Vasco, Valencia and Vigo.