II Madrid Marketing Workshop

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We are pleased to announce the Second Madrid Marketing Workshop (II MMW), entitled New Challenges in Marketing Research.

It will be held on May 13th., 2011, at Universidad Autónoma de Madrid, Facultad de Ciencias Empresariales y Económicas, Cantoblanco Campus.

In 2007, UAM celebrated its first UAM Marketing Research Seminar Series. Since then, every year some researches have come to Madrid to present their papers. Last year, INVESTMARK, with the support of Madrid+D, organized the I Madrid Marketing Workshop, a joint iniciative of marketing faculty from three Madrid-based academic institutions: Universidad Autónoma de Madrid, Universidad Carlos III de Madrid and Instituto de Empresa.

The workshop we are pleased to announce here is a one-day research meeting on marketing issues, the second of a series that we plan to hold every year.

The invited speakers of the Workshop New Challenges in Marketing Research are:

  • Rajesh Chandy, from London Business School.
  • Óscar González Benito, from Universidad de Salamanca.
  • Lisa Peñaloza, from EDHEC Business School.

To register for the workshop, please send an email to monica.gomez@uam.es

To check the whole program, click here: