MODULE II - INTERNATIONAL BUSINESS STRATEGY

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SUBJECT: INTERNATIONAL BUSINESS MANAGEMENT

Programa del Master in International Business

Universidad Carlos III de Madrid

Faculty

Belén Usero (coordinator). Co-director of Master in International Business (MADI-UC3M). Visiting Professor of Strategy, UC3M. Deputy-director of the UC3M Business Administration Doctoral Program. Secretary of Institute of Business Initiatives and Family Business “Conde de Campomanes”, UC3M. PhD in Economics, UC3M.
Virginia Hernández (coordinator). Coordinator of Social Networks in Master in International Business (MADI-UC3M). Senior Lecturer of Business Management, UC3M. PhD in Business Management, UC3M.
Fernando Bandrés, Project manager in How2go Consulting. CEO in Entrelazados PTE Ltd. Master in International Commerce and Management. Bachelor in Chemistry. Diploma in Public Procurement.
Kremena Slavova, Senior Lecturer in Management. Middlesex University London. PhD in Business Administration and Quantitative Methods, UC3M.

Learning goals

At the end of the course participants will be able to:

• Define international business and understand the nature of an MNC
• Elaborate an industry´s report in order to define the attractiveness of industries and sectors for investment and to identify their potential for change
• Understand the reasons to create value by going global.
• Elaborate a firm´s report in order to diagnose their competitive advantage and their potential to go abroad.
• Know the content of the basis multinational strategies: transnational, international, multi-domestic, and global strategies.
• Choose a multinational strategy by using the diagnostic questions that help MNC to cope with the global-local dilemma.
• Understand the modes of operations in international business
• Appreciate the benefits and costs of international trade.
• Be familiar with the basic theories that explain foreign direct investment.
• Appreciate the importance of internationalization in technological industries.

Programme

1. Introduction to international business consulting
2. The MNC and the environment
3. The MNC and their competitive advantage
4. Internationalization strategies
5. Internationalization decision part I: Location choice
6. Internationalization decision part II: Operation choice
7. Global management of technological innovation
8. Strategic aspects of managing innovation across borders